Process Overview: The Double Diamond Framework

Current Phase: Define (Diamond 1) - User Personas Development

Project: Province AI Dashboard for Construction Pre-Construction Workflows

Previous Phase Summary

From our Discover and Ideate phases, we identified key insights:

• Construction professionals are AI-skeptical but desperately need efficiency gains
• Trust requires transparency - "show your work" approach is critical
• Integration with existing tools (Procore, Autodesk) is make-or-break
• Field-first design is essential (mobile, offline-capable, glove-friendly)
• Multi-stakeholder complexity requires role-based information architecture

Primary User Personas

Persona 1: "The Field General" - Project Manager

Demographics:

• Age: 35-50
• Experience: 10-20 years in construction
• Education: Construction Management/Engineering degree
• Tech comfort: Moderate (uses Procore, basic Excel)

Background & Context: Mike Rodriguez manages 3-5 concurrent projects worth $2-15M each. He starts his day at 5:30 AM reviewing overnight updates before heading to jobsites. His phone is constantly buzzing with subcontractor questions, change orders, and client updates. He's skeptical of new software because he's been burned by over-promised, under-delivered tools.

Core Frustrations: