Phase Goal: Generate radical design alternatives that address the core problems identified in the Define phase
Key Constraint: Every solution must build trust through transparency while integrating seamlessly with existing construction workflows
Initial Thought: "How do we make AI recommendations user-friendly?"
Reframed Challenge: "How do we make AI reasoning visible and trustworthy while solving the information chaos problem?"
This reframe came from the research insight that construction professionals don't want "black box" AI. They need to understand why the system made specific recommendations about subcontractors, scope items, or potential risks.
Based on initial research phase insights, I established three non-negotiable constraints:
How Might We eliminate the 35% of time spent hunting for information?